About Sam

Hi there, I’m Sam—an LA-based integrated consumer communications pro with 11+ years of experience leading award-winning earned creative campaigns, building brand and talent partnerships, managing high-stakes moments (the good and the chaotic), and creating viral waves across media and culture for brands and agencies.

gut check* was started with a simple belief: great work starts with instinct. It’s the pause before the pitch, the feeling behind the strategy, and the spark that makes something just feel right. With a business brain and a creative soul, I bring together cultural insight, strategic rigor, and pop-culture fluency to help brands show up in ways that get talked about.

Selected work reflects a mix of independent consulting and agency-led campaigns from full-time roles